Secrets Behind the Best Lead Generation Content
A new post by JulieIn a previous post, I showed that by focusing on thought leadership, marketers can enable sales. But marketers love their deliverables and want to know how to do this. What kinds of...
View ArticleFour Reasons Why Social Media Listening Is Not Research
A new post by JulieBy Julie Schwartz, ITSMA and Laura Patterson, VEM We recently completed a three-city road show to deliver the results from the 2012 ITSMA/VEM marketing Performance Management Study:...
View ArticleThree B2B Buyer Behavior Trends You Can’t Ignore
A new post by JulieBy Julie Schwartz, ITSMA. jschwartz@itsma.com In 2011, ITSMA saw two big changes in buyer behavior in its annual How Buyers Consume Information study. One was the split between...
View ArticleResearch Results: The Best that Boston has to Offer ITSMA Conference Attendees
A new post by JulieBy Julie Schwartz, ITSMA, jschwartz@itsma.com Are you coming to ITSMA’s 20th Annual Marketing Conference: The New Face of Marketing? If yes, then you are coming to one of the best...
View ArticleHow to Create a Great Marketing Dashboard
By Julie Schwartz, ITSMA, jschwartz@itsma.com Metrics yield insights that demonstrate value and improve performance. Yet for all the talk of data-driven decisions, only 40% of marketers agree that...
View ArticleWhat Separates ‘A’ Marketers From the Rest of the Pack? [Infographic]
by Julie Schwartz, ITSMA and Laura Patterson, VEM Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining their impact on their business, according to the...
View ArticleWhat Does a Good B2B Buyer Persona Look Like?
By Julie Schwartz, ITSMA, jschwartz@itsma.com Part of what makes buyer personas such a powerful tool in shaping marketing messages and content development is in the “personal” aspect. A buyer persona...
View ArticleGetting the Golden Nuggets in Personas: Buyer Interviews
By Julie Schwartz, ITSMA, jschwartz@itsma.com The resounding consensus among both respondents to our recent survey who described themselves as “very effective” in using buyer personas and B2B buyer...
View ArticleStorytelling is Key to Effective B2B Marketing: What’s Your Story?
By Bev Burgess, SVP ITSMA Europe, burgess@itsma.com and Vincent Rousselet, VP Market Insight and Strategy, Amdocs When Tim Cook emerged onto the stage of the Flint Center for Performing Arts in...
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