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Secrets Behind the Best Lead Generation Content

A new post by JulieIn a previous post, I showed that by focusing on thought leadership, marketers can enable sales. But marketers love their deliverables and want to know how to do this. What kinds of...

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Four Reasons Why Social Media Listening Is Not Research

A new post by JulieBy Julie Schwartz, ITSMA and Laura Patterson, VEM We recently completed a three-city road show to deliver the results from the 2012 ITSMA/VEM marketing Performance Management Study:...

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Three B2B Buyer Behavior Trends You Can’t Ignore

A new post by JulieBy Julie Schwartz, ITSMA. jschwartz@itsma.com In 2011, ITSMA saw two big changes in buyer behavior in its annual How Buyers Consume Information study. One was the split between...

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Research Results: The Best that Boston has to Offer ITSMA Conference Attendees

A new post by JulieBy Julie Schwartz, ITSMA, jschwartz@itsma.com Are you coming to ITSMA’s 20th Annual Marketing Conference: The New Face of Marketing? If yes, then you are coming to one of the best...

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How to Create a Great Marketing Dashboard

By Julie Schwartz, ITSMA, jschwartz@itsma.com Metrics yield insights that demonstrate value and improve performance. Yet for all the talk of data-driven decisions, only 40% of marketers agree that...

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What Separates ‘A’ Marketers From the Rest of the Pack? [Infographic]

by Julie Schwartz, ITSMA and Laura Patterson, VEM  Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining their impact on their business, according to the...

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What Does a Good B2B Buyer Persona Look Like?

By Julie Schwartz, ITSMA, jschwartz@itsma.com Part of what makes buyer personas such a powerful tool in shaping marketing messages and content development is in the “personal” aspect.  A buyer persona...

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Getting the Golden Nuggets in Personas: Buyer Interviews

By Julie Schwartz, ITSMA, jschwartz@itsma.com The resounding consensus among both respondents to our recent survey who described themselves as “very effective” in using buyer personas and B2B buyer...

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Storytelling is Key to Effective B2B Marketing: What’s Your Story?

By Bev Burgess, SVP ITSMA Europe, burgess@itsma.com and Vincent Rousselet, VP Market Insight and Strategy, Amdocs When Tim Cook emerged onto the stage of the Flint Center for Performing Arts in...

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